PinnedRobert McHughHow Leaders Can Develop Critical ThinkingA few weeks ago I attended my first, of what will be many, doctoral residencies. The primary objective of the residency was to distinguish…·5 min read·Apr 11, 2019----
Robert McHughThe Dark Side of Undersized Solar SystemsAs a business consultant, I’ve had the privilege of working with a diverse range of industries, from Fortune 50 enterprises to local…·4 min read·3 days ago----
Robert McHughWhy are Agency Strategy and Creative Executives Reluctant to Adopt Data-First DecisioningIn today’s fast-paced digital landscape, brands are increasingly embracing a data-first approach to drive marketing decisions. However, one…·4 min read·Jul 5, 2023----
Robert McHughWhat’s the difference? Data Science, Machine Learning, and Generative AI in MarketingMarketers are constantly seeking innovative technologies and approaches to gain a competitive edge. A few terms surfaced at dinner last…·3 min read·Jun 23, 2023----
Robert McHughBridging the Gap: How Creative and Strategy Executives Can Harness Data Science in MarketingIn the realm of marketing, data science has proven to be a powerful tool for optimizing campaigns, improving customer experiences, and…·5 min read·Jun 21, 2023----
Robert McHughThe Circular Economy and the Rise of Digital UnificationOver the past decade, the concept of the circular economy has been slowly emerging from the shadows to become a much championed economic…·5 min read·Mar 29, 2023----
Robert McHughThree Critical First-Party Data Trends in 2023There has been a buildup of discussion over the years about how brands need to shift from third-party to first-party data sources to…·5 min read·Feb 21, 2023----
Robert McHughDigital Marketing in the Era of First-Party Datafor brands to invest in nurturing a direct relationship with their audience and build granular understanding of their needs and…·8 min read·Apr 6, 2022----
Robert McHughWhat’s New in Google Analytics 4 and Why it Matters to MarketersThroughout the years, Google has made various updates to its Google Analytics reporting tool. However, the recent rollout of Google…·7 min read·Oct 15, 2021----
Robert McHughAs Third-Party Cookies Crumble, CDPs Reveal the Future of MarketingWith third-party cookies dying, digitally-enabled businesses are asking themselves, “what now?” Hint: Customer Data Platforms (CDPs) may…·6 min read·Feb 19, 2021----