The Circular Economy and the Rise of Digital Unification Over the past decade, the concept of the circular economy has been slowly emerging from the shadows to become a much championed economic model of the future. …

There has been a buildup of discussion over the years about how brands need to shift from third-party to first-party data sources to analyze user behavior, improve ad targeting, and enhance the customer experience. Full cookie depreciation is an ever moving target and still a while off, plus, 3P data…

For many years, brands have relied on third-party data sources to learn about user behavior, enhance their ad targeting, and improve the customer experience. The system was optimized. Brands had access to effective, low-cost digital marketing activation channels, users had improved experiences when interacting with brands online, and a long…

Throughout the years, Google has made various updates to its Google Analytics reporting tool. However, the recent rollout of Google Analytics 4 (GA4) is much more than a standard update. It represents a complete paradigm shift in how data is collected, analyzed, and used to guide business decisions. With GA4…

With third-party cookies dying, digitally-enabled businesses are asking themselves, “what now?” Hint: Customer Data Platforms (CDPs) may be the answer. Many companies are still struggling to find a winning formula in their marketing and sales strategy, even with significant amounts of data and cutting-edge tools at their fingertips. …

Digital Experience Testing; Test and Learn. Nearly all business organizations and companies have established their online presence in one way or another. Various business activities can now be carried out online with speed and accuracy unlike ever before, from product marketing, building connections, and even product purchase. …

The rollout of (GDPR) General Data Protection Regulation on May 25, 2018, has given rise to a lot of discussion questions and arguments about the impact and challenges this new law has created for many businesses, not just in Europe, but around the world. Many executives, who were originally unsure…

What is VEO? Voice Engine Optimization (VEO) is the process for optimizing auditory keyword search. Voice search is based on speech recognition technology (NPL) that allows users to search by saying terms out loud instead of typing them into a search bar. …

In 2019, the need to figure out what makes talented people join a company, perform well and stay motivated is more important than ever. …