PinnedHow Leaders Can Develop Critical ThinkingA few weeks ago I attended my first, of what will be many, doctoral residencies. The primary objective of the residency was to distinguish…Apr 11, 2019Apr 11, 2019
The Dark Side of Undersized Solar SystemsAs a business consultant, I’ve had the privilege of working with a diverse range of industries, from Fortune 50 enterprises to local…May 10May 10
Why are Agency Strategy and Creative Executives Reluctant to Adopt Data-First DecisioningIn today’s fast-paced digital landscape, brands are increasingly embracing a data-first approach to drive marketing decisions. However, one…Jul 5, 2023Jul 5, 2023
What’s the difference? Data Science, Machine Learning, and Generative AI in MarketingMarketers are constantly seeking innovative technologies and approaches to gain a competitive edge. A few terms surfaced at dinner last…Jun 23, 2023Jun 23, 2023
Bridging the Gap: How Creative and Strategy Executives Can Harness Data Science in MarketingIn the realm of marketing, data science has proven to be a powerful tool for optimizing campaigns, improving customer experiences, and…Jun 21, 2023Jun 21, 2023
The Circular Economy and the Rise of Digital UnificationOver the past decade, the concept of the circular economy has been slowly emerging from the shadows to become a much championed economic…Mar 29, 2023Mar 29, 2023
Three Critical First-Party Data Trends in 2023There has been a buildup of discussion over the years about how brands need to shift from third-party to first-party data sources to…Feb 21, 2023Feb 21, 2023
Digital Marketing in the Era of First-Party Datafor brands to invest in nurturing a direct relationship with their audience and build granular understanding of their needs and…Apr 6, 2022Apr 6, 2022
What’s New in Google Analytics 4 and Why it Matters to MarketersThroughout the years, Google has made various updates to its Google Analytics reporting tool. However, the recent rollout of Google…Oct 15, 2021Oct 15, 2021
As Third-Party Cookies Crumble, CDPs Reveal the Future of MarketingWith third-party cookies dying, digitally-enabled businesses are asking themselves, “what now?” Hint: Customer Data Platforms (CDPs) may…Feb 19, 2021Feb 19, 2021
